Define the three main types of reference group. Within each type, think of examples that relate to

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Define the three main types of reference group.

Within each type, think of examples that relate to you as a consumer, and analyse how this might affect your own buying behaviour.

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Essentials Of Marketing

ISBN: 9780273727644

3rd Edition

Authors: Frances Brassington, Dr. Pettitt, Stephen

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Question Posted: Feb 01, 2024 07:00 AM

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Define the three main types of reference group. Within each type, think of examples that relate to

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Essentials Of Marketing

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