Design one or more questions to measure how a person who has just been shown a television

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Design one or more questions to measure how a person who has just been shown a television commercial might describe the commercial.

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Essentials of marketing research

ISBN: 978-1439080900

4th edition

Authors: William G. Zikmund, Barry J. Babin

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Question Posted: Sep 25, 2020 07:43 AM

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Design one or more questions to measure how a person who has just been shown a television

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Essentials of marketing research

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