The following question was asked of a sample of television viewers: We are going to ask you
Question:
The following question was asked of a sample of television viewers: We are going to ask you to classify the type of fan you consider yourself to be for different sports and sports programs.
• Diehard Fan: Watch games, follow up on scores and sports news multiple times a day
• Avid Fan: Watch games, follow up on scores and sports news once a day
• Casual Fan: Watch games, follow up on scores and sports news occasionally
• Championship Fan: Watch games, follow up on scores and sports news only during championships or playoffs
• Non-Fan: Never watch games or follow up on scores
• Anti-Fan: Dislike, oppose, or object to a certain sport
Does this question do a good job of avoiding ambiguity?
Step by Step Answer:
The following list of options provided for selection for sports fans tells in the level of ...View the full answer
Essentials of marketing research
ISBN: 978-1439080900
4th edition
Authors: William G. Zikmund, Barry J. Babin
