Examine recent issues of magazines such as Marketing News, Advertising Age, Quirk's Marketing Research Review, and Marketing

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Examine recent issues of magazines such as Marketing News, Advertising Age, Quirk's Marketing Research Review, and Marketing Research: A Magazine of Management and Applications to identify an Internet application in each of the following areas:

a. Identification of information needs

b. Collection of information

c. Analysis of information

d. Provision of information (report preparation)

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Essentials Of Marketing Research

ISBN: 9781292060163

1st Global Edition

Authors: Naresh K. Malhotra

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