Go to http://www.spss.com and click on a few tabs such as Solutions, Software, and Customers. What kinds

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Go to http://www.spss.com and click on a few tabs such as “Solutions,” “Software,” and “Customers.” What kinds of business problems can SPSS products help address?

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Essentials of marketing research

ISBN: 978-1439080900

4th edition

Authors: William G. Zikmund, Barry J. Babin

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