How might the roles undertaken by various members of a two-parent family vary between the buying decisions
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How might the roles undertaken by various members of a two-parent family vary between the buying decisions for:
(a) a house?
(b) something for tonight’s dinner?
(c) a birthday present for a 10-year-old child?
How would your answer change if it was a oneparent family?
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Related Book For
Essentials Of Marketing
ISBN: 9780273727644
3rd Edition
Authors: Frances Brassington, Dr. Pettitt, Stephen
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