In what major way does behavioural segmentation differ from the other methods? Outline the variables that can
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In what major way does behavioural segmentation differ from the other methods? Outline the variables that can be used in behavioural segmentation.
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Subrit Kumar
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Essentials Of Marketing
ISBN: 9780273727644
3rd Edition
Authors: Frances Brassington, Dr. Pettitt, Stephen
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