Macy's has asked you to conduct focus groups to research how to increase their online sales to

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Macy's has asked you to conduct focus groups to research how to increase their online sales to women above 50. Explain how you would conduct these focus groups and why.

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Essentials Of Marketing Research

ISBN: 9781292060163

1st Global Edition

Authors: Naresh K. Malhotra

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Question Posted: Apr 18, 2024 01:00 PM

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Macy's has asked you to conduct focus groups to research how to increase their online sales to

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To conduct focus groups for Macys to research how to increase their online sales to women above 50 I would follow these steps 1 Recruit Participants I ...View the full answer

Essentials Of Marketing Research

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