Design an effective service guarantee for a service with high perceived risk. Explain (a) why and how
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Design an effective service guarantee for a service with high perceived risk. Explain
(a) why and how your guarantee would reduce perceived risk of potential customers and
(b) why current customers would appreciate being offered this guarantee although they are already a customer of that firm and therefore are likely to perceive lower levels of risk.
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Service guarantees can be used to effectively reduce customers perceived risk especially for services that carry high perceived risk Lets use a plasti...View the full answer
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