The purpose of the first part of this chapter is to introduce you to social media and its importance to business. After reading the chapter, choose a business that you either know something about, you want to start, or is the company you already work for.

Assignment

1. Develop a social media plan for that business using what you learned in this chapter.

2. What are the objectives of your social media plan?

3. What social media tools would you choose and why? How would you measure success?

4. Prepare a report that describes how this exercise has helped you understand the material in this chapter.