1. Which channels is Pepsi Max using to communicate its marketing messages? Rank order your impression of...

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1. Which channels is Pepsi Max using to communicate its marketing messages? Rank order your impression of how effective they are and justify your answer.

2. How are those various channels integrated?

3. Which IMC channels do these campaigns by Pepsi Max make use of?

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Dec 15, 2018 05:59 AM

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1. Which channels is Pepsi Max using to communicate its marketing messages? Rank order your impression of...

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1 Ranking Channel Message Rationale 1 YouTube LiveforNow Unbelievable YouTube is the primary video w...View the full answer

Marketing

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