The designer jean company Juicy Couture has embarked on a new IMC strategy. It has chosen to
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The designer jean company Juicy Couture has embarked on a new IMC strategy. It has chosen to advertise on the NBC Nightly News and in Time Magazine. The message is designed to announce new styles for the season and uses a 17-year-old woman as the model. Evaluate this strategy.
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Juicy Coutures new IMC strategy will not be very successful because its t...View the full answer
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