Define: Advertising Public relations Sales promotion Integrated marketing communications Noise
Question:
Define: | |
Advertising | |
Public relations Sales promotion | |
Integrated marketing communications Noise |
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Advertising It is a means of communication with the users of a product or service Advertising is classified as ATL above the line marketing where a la...View the full answer
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Vikash Verma
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I have completed my Masters in Management from Indian Institute of Management, Bodh Gaya which is India's premier B-School. I was among the top 3 percentile (97 percentile) in the Common Admission Test. I have been mentoring MBA students for their doubts and providing case-based solutions. I am a general management degree holder and have industrial experience in marketing, corporate finance, and operations. This gives me an advantage of looking at a problem from industry perspective and give solution accordingly.
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Related Book For
International Marketing
ISBN: 978-0077842161
17th edition
Authors: Philip R. Cateora, John L. Graham, Mary C. Gilly, R. Bruce Money
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