Puritan leaders felt concern over the morality of merchants who sold goods at prices exceeding the goods’ “worth.” That concern was particularly grave when the goods were scarce or in great demand.

a. Should our society develop an ethic under which goods are to be sold only “for what they are worth”? Explain.

b. Can a seller make an accurate determination of worth? Explain.

c. Does a product’s worth differ from the price that product will bring in the marketplace? Explain.

d. Personalize the inquiry: Assume you seek to sell your Ford car for $10,000. Assume you know of several identical Fords in a similar state of repair that can be purchased for $9,000. Assume you find a buyer willing to pay $10,000. Will you unilaterally lower your price or direct the purchaser to the other cars? Explain.

e. If not, have you acted justly? Explain.