Is it problematic if brands from different categories have the same purpose? For example, if Coca-Cola (a
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Is it problematic if brands from different categories have the same purpose? For example, if Coca-Cola (a beverage brand) and Gap (a clothing brand) both aspire to improve water efficiency, does it diminish or enhance the impact of each individual brand’s efforts to improve water efficiency?
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A brands purpose should relate to its values and int...View the full answer
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