The following ANOVA summary data are the result of a regression with sales per year (dependent variable)

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The following ANOVA summary data are the result of a regression with sales per year (dependent variable) as a function of promotion expenditures per year (independent variable) for a toy company.

F MSR 34,276 MSE 4,721 =

The degrees of freedom are 1 for the numerator and 19 for the denominator. Is the relationship statistically significant at a =.05? Comment.

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Marketing Research

ISBN: 9781118808849

10th Edition

Authors: Carl McDaniel Jr, Roger Gates

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