Review each of the mission statements listed in Exhibit 2.2. Do they follow the guidelines discussed in this chapter? How well does each answer the five basic questions? What do you make of the changes or lack thereof in these mission statements over time?

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EXHIBIT 2.2 The Best Mission Statements In their book, Say It and Live It: The 50 Corporate Mission Statements That Hit the Mark, Patricia Jones and Larry Kahaner identified 50 companies that possess outstanding mission statements. This exhibit lists several of these companies, along with their 1995, 2000, and 2012 mission statements. Remember that these organizations customized their mission statements to fit their own needs and goals, not to match the criteria established in this chapter. Boeing 1995 To be the number one aerospace company in the world and among the premier industrial concerns in terms of quality, profitability, and growth. 2000 Our mission is bigger and broader than ever. It is to push not just the envelope of flight, but the entire envelope of value relating to our customers and shareholders. 2012 People working together as a global enterprise for aerospace leadership.