What is ambush marketing, and why is it such a threat to legitimate sponsors? What defense would
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What is ambush marketing, and why is it such a threat to legitimate sponsors? What defense would you take against ambush marketing tactics as a sports marketer?
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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