What type of metrics does Volkswagen of America use to measure the effectiveness of the IMC campaigns?

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What type of metrics does Volkswagen of America use to measure the effectiveness of the IMC campaigns? Explain

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Posted Date: Mar 06, 2024 03:51 AM

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What type of metrics does Volkswagen of America use to measure the effectiveness of the IMC campaigns?

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While the specific details of Volkswagen of Americas internal metrics might not be publicly available here are some commonly used metrics they likely ... View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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