Price comparison sites such as expedia.com and orbitz.com have been created for a variety of products and

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Price comparison sites such as expedia.com and orbitz.com have been created for a variety of products and services. These sites allow consumers to see the prices from a variety of vendors and let them choose the lowest-priced option without visiting different websites. What are the benefits of these sites to the travel service providers? What are the benefits to consumers?

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Marketing

ISBN: 9781264155811

8th Edition

Authors: Dhruv Grewal, Michael Levy

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