Discuss the importance of touchpoints in a cross-channel customer journey.
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Discuss the importance of touchpoints in a cross-channel customer journey.
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Touchpoints in a crosschannel customer journey are crucial for several reasons 1 Customer Engagement Touchpoints are the occasions where customers int...View the full answer
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Related Book For
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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