Alesya sells her high-end laptop bags and coordinating wallets online through her own website and in high-end

Question:

Alesya sells her high-end laptop bags and coordinating wallets online through her own website and in high-end retailers in Charleston, South Carolina. She encourages her mailing list customers to purchase products from her retail partners. She does this to maintain her presence in their physical locations, which helps increase awareness of her products among other customers and establishes the high-end, prestigious image she desires. She currently encourages customers to shop at the retailers to bypass shipping fees and avoid the wait. She is considering using a geofence to send a personalized, discount price to mailing list subscribers who come within five miles of a retail location that they can redeem in the store. Should she use this type of promotion? Why or why not?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

Question Posted: