1. Discuss the conditions that have led to the development of global markets. 2. Differentiate between a...
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Question:
1. Discuss the conditions that have led to the development of global markets.
2. Differentiate between a global company and a multinational company.
3. Differentiate among the three international marketing concepts or levels of involvement.
4. Refer to question
3 above. How might business/marketing strategies change with the 3 different levels of involvement?
5. What do you understand by the term glocalization strategy? What are its benefits? Give examples of such a strategy.
Related Book For
International marketing
ISBN: 978-0077446956
15th Edition
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
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