After winning major championships, star players often complain about their lack of endorsement offers. Similarly, after every

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After winning major championships, star players often complain about their lack of endorsement offers. Similarly, after every Olympics, a number of medal-winning athletes lament their lack of commercial recognition.

From a branding perspective, how would you respond to the complaints of these athletes?

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Strategic Brand Management Building Measuring and Managing Brand Equity

ISBN: 978-0132664257

4th edition

Authors: Kevin Lane Keller

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Posted Date: Jun 29, 2018 11:30 AM

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After winning major championships, star players often complain about their lack of endorsement offers. Similarly, after every

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Athletes are brands unto themselves and they avail the sponsors and endorsement opportunities becaus... View the full answer

Strategic Brand Management Building Measuring and Managing Brand Equity

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