Barilla Group is a privately held company in the fourth generation of family ownership founded in 1877
Question:
Barilla Group is a privately held company in the fourth generation of family ownership founded in 1877 in Ponte Taro, Italy. They have several production plants and mills all over the World, in Italy, Greece, France, Germany, Norway, Russia, Sweden, Turkey, the United States (in Ames, Iowa and Avon, New York), and Mexico. The company also operates mills in Italy, Greece, Sweden, Turkey, and the US. While its central office is in Parma, Italy, it has corporate offices in several other countries as well, such as Austria, Belgium, France, Germany, Greece, the Netherlands, Poland, Russia, Slovenia, Sweden, Switzerland, Turkey, the US, Mexico, Brazil, Australia, and Japan.
Barilla, although almost 100 years old at the time, really only took off in the 1980's with a very strong advertising campaign, which captivated the attention and the heart of the Italians. Each spot was addressed especially to families and truly well done, giving a sense of and a desire for sharing a meal together. A great history made possible by the wonderful organization and industrial planning implemented by the Barilla family, and by a diligent work of business and networking, that helped pushing products into American homes. Barilla is still a family operated enterprise, and like most of Italian companies.
Corporate Finance A Focused Approach
ISBN: 978-1439078082
4th Edition
Authors: Michael C. Ehrhardt , Eugene F. Brigham