How did Unilever organize to do product category management and brand management in Unilever before 2000? What was the corresponding structure after 2000? How was brand meaning controlled before 2000 and how is it controlled at the time of the case?

Answer rating: 100% (QA)

The management brand strategy of Unilever was decentralized before the year 2000 The strategy was cannibalistic capitalistic and at the same time it was pushing each brand manager to compete with its ... View the full answer