What was Doves positioning in the 1950s? What is its positioning in 2007?

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What was Dove’s positioning in the 1950s? What is its positioning in 2007?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Posted Date: Aug 02, 2018 01:42 AM

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What was Doves positioning in the 1950s? What is its positioning in 2007?

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In the 1950s Dove was regarded as a functionality cleanser that was more superior to soaps and it was more centered on science The formula of the soap ... View the full answer

Consumer Behavior Buying, Having and Being

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