1. 1. Chose a company or product and identify their target market.
2. 2. What is the goal for promotion? (Think AIDA model)
3. 3. Describe how theyuse elements of the Promotional Mix to market products to the target(s). You can address how the company uses each element below (Not every company uses every element)
4. 4. What media/platforms do they use for promotion?
5. 5. Do you think they should stay with their same plan or implement something differently?

These are the elements of the Promotional Mix:

• .A. Advertising
• .B. Personal Selling
• .C. Public Relations
• .D. Sales Promotion
• .E. Direct Marketing

Answer rating: 100% (QA)

1 Company Nike Target Market Nikes target market includes athletes sports enthusiasts and individuals interested in active lifestyles They also target ... View the full answer