Given that the firm wants to sell both versions, how much surplus does buying the no-name brand
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Given that the firm wants to sell both versions, how much surplus does buying the no-name brand give the professional chefs?
Given that the firm wants to sell both versions, how should it price its products to have the users self-sort themselves profitably?
Carving knives | Home users | Professional Chefs |
No-name brand | $40 | $70 |
High-end professional series | $60 | $130 |
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Authors: Mark S. Beasley, Frank A. Buckless, Steven M. Glover, Douglas F. Prawitt
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