79813 The following questions are based on an ad campaign run by HSBC Bank (a multi-national...
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79813 The following questions are based on an ad campaign run by HSBC Bank (a multi-national bank with significant presence in India). Please check three ads which are a part of this campaign. (a) (b) (c) Which customer segment is the following ad addressing? Please make your answer specific by mentioning their demographic and psychographic profiles. [3] What is the ad message? Comment on the relevance of the ad message for the customer segment. [6] Disuss the ad in the light of the AIDA (Awareness, Interest, Desire and Action) model of communication. [6] Today Running for the bus 79813 The following questions are based on an ad campaign run by HSBC Bank (a multi-national bank with significant presence in India). Please check three ads which are a part of this campaign. (a) (b) (c) Which customer segment is the following ad addressing? Please make your answer specific by mentioning their demographic and psychographic profiles. [3] What is the ad message? Comment on the relevance of the ad message for the customer segment. [6] Disuss the ad in the light of the AIDA (Awareness, Interest, Desire and Action) model of communication. [6] Today Running for the bus
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A Bank HSBC employs a combination of demographic and geographic segmentation strategies to make its products and services available to individual and corporate customers Because the potential clients ... View the full answer
Related Book For
Intermediate accounting
ISBN: 978-0077647094
7th edition
Authors: J. David Spiceland, James Sepe, Mark Nelson
Posted Date:
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