A blind taste test was responsible in part for the decision by Coca-Cola to introduce the “new Coke,” a product that ran into resistance from those loyal to “old Coke” (now Coke Classic). On a blind taste test, unlabeled colas would be tasted and the respondent would report taste preferences. Evaluate the validity of this experiment.

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In1985 CocaCola replaced its flagship product from the market completely and replaced it with new coke in the united states one of its largest markets and some other international markets Coke was bei... View the full answer