Analyse one of the industries where the company operates, considering the structure of competition and the competitive
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Analyse one of the industries where the company operates, considering the structure of competition and the competitive forces within the industry. Based on that analysis, discuss the attractiveness of the industry.
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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