Anheuser-Busch is attempting to expand in India, where beer is hardly ever consumed and liquor dominates the
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Anheuser-Busch is attempting to expand in India, where beer is hardly ever consumed and liquor dominates the market. What areas should be targeted for strategic goals? What could be some marketing implications in the Indian market? brief the answer.
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International Management Culture, Strategy, and Behavior
ISBN: 978-0077862442
9th edition
Authors: Fred Luthans, Jonathan Doh
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