Based on the 10 phases of the customer journey of a football fan: Aware Desire Research Choosing
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Question:
Based on the 10 phases of the customer journey of a football fan:
- Aware
- Desire
- Research
- Choosing
- Personalize
- Purchase
- Use
- Complaint
- Support
- Renew
And the 5Ps:
- PRODUCT
- PRICE
- PROMOTION
- PLACE
- PEOPLE.
Define potential logistic processes from production to store to ensure non-OOS for the flagship store of a football club.
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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