Can a multinational corporation (MNC) practice different marketing eras in different countries? Why would an MNC do

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Can a multinational corporation (MNC) practice different marketing eras in different countries? Why would an MNC do it? What are the pros and cons of such a strategy?

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International Management Culture, Strategy, and Behavior

ISBN: 978-0077862442

9th edition

Authors: Fred Luthans, Jonathan Doh

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Posted Date: Jul 18, 2023 06:12 AM

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Can a multinational corporation (MNC) practice different marketing eras in different countries? Why would an MNC do

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Multi national companies mostly operate in two or more countries they normally have centralize... View the full answer

International Management Culture, Strategy, and Behavior

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