What are some of the fundamental changes, challenges, and opportunities of marketing in todays economy (for example,
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What are some of the fundamental changes, challenges, and opportunities of marketing in today’s economy (for example, power shift to customers, massive increase in product selection, audience and media fragmentation, shifting demand patterns, etc.)?
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Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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