CONTEXT: Let's assume you have a company that sales POU water dispensers to the end customer (office
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Question:
CONTEXT: Let's assume you have a company that sales POU water dispensers to the end customer (office buildings)
Based on this business type, fill the following metrics:
Sales dialogue:
This sales dialogue template is to prepare you for a meeting with your ideal customer.
- 1. Sales Call Objective (must require customer action, such as making a purchase, supplying critical information, etc.):
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- 1. Linking Buying Motives, Benefits, Support Information, and Reinforcement Methods: This section should address the buying motives of all persons who will be involved in the upcoming sales call.
Buying motives | Specific benefits matched to motives | Information needed to support claims for each benefit | Where appropriate methods for reinforcing verbal content |
- 1. Current Suppliers (If applicable) and Other Key Competitors:
Competitors | Strengths | Weaknesses |
Related Book For
Entrepreneurship Successfully Launching New Ventures
ISBN: 978-0133797190
5th edition
Authors: Bruce R. Barringer, R. Duane Ireland
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