Create an informed consent form and a debriefing form that explains the nature and true purpose of
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Create an informed consent form and a debriefing form that explains the nature and true purpose of the study (students may adapt the examples from the textbook, see pages 65-66). Be sure to cite your sources at the conclusion of the document.
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Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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