Question
Design a piece of qualitative marketing research that will help the company achieve this goal. Your design should be in the form of a plan,
Design a piece of qualitative marketing research that will help the company achieve this goal. Your design should be in the form of a plan, which includes the following headings: 1. Research objectives; 2. sampling approach;3 Data collection (include a maximum of three methods of data collection); 4. Data analysis and 5. Possible limitations of your research design (including any ethical considerations). You must justify your proposed research design with reference to relevant literature.
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1 Research objectives To understand why customers are not buying the pr...Get Instant Access with AI-Powered Solutions
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Business Law The Ethical Global and E-Commerce Environment
Authors: Jane Mallor, James Barnes, Thomas Bowers, Arlen Langvardt
15th edition
978-0073524986, 73524980, 978-0071317658
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