Design a piece of qualitative marketing research that will help the company achieve this goal. Your design should be in the form of a plan, which includes the following headings: 1. Research objectives; 2. sampling approach;3 Data collection (include a maximum of three methods of data collection); 4. Data analysis and 5. Possible limitations of your research design (including any ethical considerations). You must justify your proposed research design with reference to relevant literature.

NEED ASAP

Answer rating: 100% (QA)

1 Research objectives To understand why customers are not buying the pr... View the full answer