Discuss the marketing and management implications associated with Mary Kay maintaining a fast follower competitive position, or a more proactive product development strategy?  Mary Kay is a longtime supporter of two causes highly relevant to women: domestic violence and cancer.

Answer rating: 100% (QA)

Fast Follower Competitive Position Marketing Implications 1 CostEfficiencyMary Kay can benefit from lower research and development costs by following market leaders and avoiding the risks associated w... View the full answer