During this four-week course, you will be writing a Marketing Plan for a product or service that you create by focusing on the foundation of every business- the customer. The Plan should determine customer’s needs and wants pinpoint your Target Market- analyze your competitive advantage and create a marketing mix. For this week, you will be selecting your topic, and then next week you will submit your first draft of the marketing plan.

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A marketing plan is a written document that details actions necessary to achieve one or more specified objectives in order to sell a product or servic... View the full answer