False advertising is illegal and consumers can report it. Even though you cannot sue our local...

  

Transcribed Image Text:

False advertising is illegal and consumers can report it. Even though you cannot sue our local celebrities who falsely advertise what their products can do, it turns out there are still other ways to hold them accountable for this practice. This is because Malaysia has several laws and regulations that provide protection for consumers. Certain categories of products, like food and medicine, have restrictions on the descriptions that can be used on labels and in advertisements. Additionally, as a blanket statement, the Health Ministry (KKM) also released a list of health conditions and diseases that no food, medicine, device or service can advertise to supposedly fix. Such health conditions include kidney disease, heart disease, and diabetes cannot be cure that simple. Most of business nowadays tend to exaggerate in giving their products a statements. According to KKM's Guide to Nutrition Labelling and Claims, when creating the packaging, labels and advertising for products, food manufacturers must know the types of nutrient content claims and the conditions for their use. For example, one of the conditions includes that the food must contain a range of nutrients including carbohydrate, fat, protein, vitamins and minerals for it to be nutritious. Close example of these illegal practices are from Nilofa. KHASIAT BANANA MILK BUE topeng bord bunge goyang www.br/wwwang nisu don pweng men werkne gen Membo mm onnan egge dlogan Mont labora However, they have been warned by Ministry of Domestic Trand and Consumer Affairs. Nilofa Group has apologies and changed their concept due to mishandled ethics in promoting their products. Source: (The Rakyat Post, 2019) Answer the following questions based on the article below: a. Businesses tend to use exaggerating statement to capture consumers' interest to buy. However, the tactics is illegal to be apply. In order for Nilofa to be success in tackling the audience, explain good practice in advertising based on AIDA model. [20 marks] b. Analyse two (2) ways that Nilofa can use to create desire among the consumers to purchase the product in their promotional campaign. [10 marks] False advertising is illegal and consumers can report it. Even though you cannot sue our local celebrities who falsely advertise what their products can do, it turns out there are still other ways to hold them accountable for this practice. This is because Malaysia has several laws and regulations that provide protection for consumers. Certain categories of products, like food and medicine, have restrictions on the descriptions that can be used on labels and in advertisements. Additionally, as a blanket statement, the Health Ministry (KKM) also released a list of health conditions and diseases that no food, medicine, device or service can advertise to supposedly fix. Such health conditions include kidney disease, heart disease, and diabetes cannot be cure that simple. Most of business nowadays tend to exaggerate in giving their products a statements. According to KKM's Guide to Nutrition Labelling and Claims, when creating the packaging, labels and advertising for products, food manufacturers must know the types of nutrient content claims and the conditions for their use. For example, one of the conditions includes that the food must contain a range of nutrients including carbohydrate, fat, protein, vitamins and minerals for it to be nutritious. Close example of these illegal practices are from Nilofa. KHASIAT BANANA MILK BUE topeng bord bunge goyang www.br/wwwang nisu don pweng men werkne gen Membo mm onnan egge dlogan Mont labora However, they have been warned by Ministry of Domestic Trand and Consumer Affairs. Nilofa Group has apologies and changed their concept due to mishandled ethics in promoting their products. Source: (The Rakyat Post, 2019) Answer the following questions based on the article below: a. Businesses tend to use exaggerating statement to capture consumers' interest to buy. However, the tactics is illegal to be apply. In order for Nilofa to be success in tackling the audience, explain good practice in advertising based on AIDA model. [20 marks] b. Analyse two (2) ways that Nilofa can use to create desire among the consumers to purchase the product in their promotional campaign. [10 marks]

Answer rating: 100% (QA)

Introduction The article highlights the prevalence of false advertising and the legal repercussions in Malaysia particularly focusing on the restrictions imposed by the Health Ministry KKM on claims r... View the full answer