HBO Max as Netflix's competitor and I want to know what innovations that HBO max has a
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HBO Max as Netflix's competitor and I want to know what innovations that HBO max has a competitive advantage in and why those advantage matters for Netflix?
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Read "The Video-Streaming Wars in 2019: Can Disney Catch Netflix." The setting is present day. Adopt the role of a Market Analyst for Netflix. You report to Michael Rossetti, Netflix's Marketing Director, as one member of a high performing Marketing team. In your role you are responsible for studying market conditions. Netflix has been the leader in video-streaming services in the United States since their entry in 2007, outpacing their nearest rival Disney+ and all other competitors. But Netflix has also had a tumultuous 2022. In a meeting earlier today, Rossetti asked you and the rest of the team to look at Netflix's competitors in the video-streaming. He will use the information that his team brings him to develop a plan for how Netflix should proceed moving forward. As a way to focus your analysis, Rossetti has asked for you to choose one of Netflix's competitors from the following list: Amazon Prime Video ☐ Tencent Video D Youku HBO Max YouTube Premium Paramount+ For this assignment, in your role as a Market Analyst, write a 1200 word memo (+/- 10%) to Rossetti. Using an easy to follow inductive argument, clearly and concisely explain the top 3-5 innovations that your chosen company has taken that has led to a sustainable competitive advantage. Emphasize why these innovations are important for Netflix to consider. Support each insight with evidence from credible outside sources. Be as comprehensive as possible. The word count excludes headers, footers, and *Please ensure that Gitation Sotnotes, and end notes" checkbox under MS Word's Word Count function is not checked when measuring the words in your document Read "The Video-Streaming Wars in 2019: Can Disney Catch Netflix." The setting is present day. Adopt the role of a Market Analyst for Netflix. You report to Michael Rossetti, Netflix's Marketing Director, as one member of a high performing Marketing team. In your role you are responsible for studying market conditions. Netflix has been the leader in video-streaming services in the United States since their entry in 2007, outpacing their nearest rival Disney+ and all other competitors. But Netflix has also had a tumultuous 2022. In a meeting earlier today, Rossetti asked you and the rest of the team to look at Netflix's competitors in the video-streaming. He will use the information that his team brings him to develop a plan for how Netflix should proceed moving forward. As a way to focus your analysis, Rossetti has asked for you to choose one of Netflix's competitors from the following list: Amazon Prime Video ☐ Tencent Video D Youku HBO Max YouTube Premium Paramount+ For this assignment, in your role as a Market Analyst, write a 1200 word memo (+/- 10%) to Rossetti. Using an easy to follow inductive argument, clearly and concisely explain the top 3-5 innovations that your chosen company has taken that has led to a sustainable competitive advantage. Emphasize why these innovations are important for Netflix to consider. Support each insight with evidence from credible outside sources. Be as comprehensive as possible. The word count excludes headers, footers, and *Please ensure that Gitation Sotnotes, and end notes" checkbox under MS Word's Word Count function is not checked when measuring the words in your document
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HBO Max has several innovations that give it a competitive edge over Netflix Firstly HBO Max offers ... View the full answer
Related Book For
Applying Communication Theory For Professional Life A Practical Introduction
ISBN: 9781506315478
4th Edition
Authors: Marianne Dainton, Elaine D. Zelley
Posted Date:
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