If low-cost airlines such as Gol (or Southwest Airlines, JetBlue, and Ryanair) focus such attention on low
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If low-cost airlines such as Gol (or Southwest Airlines, JetBlue, and Ryanair) focus such attention on low cost, is this a commodity service that can easily be competed against by even lower costs? Or is this a business model that is difficult to copy for other companies? What if American Airlines or Delta decided to offer a lower-cost option. Would they then compete against Gol or just cannibalize their own higher-service offerings?
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ISBN: 978-0133479522
3rd edition
Authors: Sheridan Titman, John D. Martin
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