Imagine that you are the manager of a leading brand in the FMCG category, and were asked
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Imagine that you are the manager of a leading brand in the FMCG category, and were asked to measure equity for a product of your choice. Use a qualitative and a quantitative technique to do so.
Related Book For
Essentials of Contemporary Management
ISBN: ?978-0077439477
5th edition
Authors: Gareth Jones, Jennifer George
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