In 2019, Interbrand valued the Apple brand at more than $234 billion. From Apple's point of view,

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In 2019, Interbrand valued the Apple brand at more than $234 billion. From Apple's point of view, the strength of the Apple brand increases its business performance by:

Allowing it to charge price premiums

Improving its brand loyalty

Increasing barriers to entry in select markets

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Posted Date: Jan 18, 2024 07:36 AM

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In 2019, Interbrand valued the Apple brand at more than $234 billion. From Apple's point of view,

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Principles of Marketing

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