Jason Blair is a CPA who has been asked to serve as an expert witness in a
Question:
Rexmem intends to make its case by showing that the former IT director had access to the information in question. Furthermore, as soon as the IT director started working for her new employer, the employer began announcing new products that were identical to products that Rexmem had been planning to announce. Moreover, the competitor also began to run adverting campaigns that exactly matched those planned by Rexmem.
Jason has an extensive expert background in information systems and information technology.
a. How could Jason Blair prepare to serve as an expert witness?
b. What type of research should he do?
c. Is his IT background sufficient for a case that involves marketing issues?
Business research methods
ISBN: 978-1439080672
8th Edition
Authors: William G Zikmund , Barry J. Babin, Jon C. Carr, Mitch Griff