Joe Whinney, the founder of Theo Chocolate, says everyone in the supply chain should be better off as a result of this delicious food. Theo Chocolate's creators believe that they have an obligation to adopt a strategic approach to fulfilling economic, ethical, environmental, and social responsibilities, which is best described as _____.

a.Cause-related marketing 

b.Social responsibility

c.Corporate citizenship 

d.Consumerismn