One of the factors determines whether a company's strategyqualifies as "ethical" is whether

a. each element of its strategy can pass moral scrutiny in thesense of not being deceitful, unfair or harmful to others,disreputable, or unreasonably damaging to the environment.

b. its actions and behaviors contribute positively to thewell-being of society as a whole and its profit are not obscenelyhigh

c. any aspect of the company's strategic actions can beconstrued as adversely affecting the natural environment and thelong term well being of the planet

d. the company is keeping its prices as low as possible and itsproduct quality as high as possible

e. its actions and maneuvers in the marketplace positivelyaffect the well-being of customers and whether the prices itcharges are not obscenely high

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